EVOLUTIONARY CONCEPTS OF CREATIVITY
Аннотация
The author presented in the article two most important evolutionary models of human creativity: adaptive model and sexual selection model. This models help us to understand the adaptive role of human creativity, both in the sense of surviving (including also surviving of the group) and reproduction. The author propose, that concept of cultural evolution could play the role of advancement the traditional evolutionary approach. The basic assumption of the concept of cultural evolution is, that the process by which creative ideas change over time as they pass from person to person, can be described in evolutionary terms. The dual transmission model (coevolution of genes and culture) allows us to connect together the concepts of biological evolution and cultural at the same time indicating to their interaction. However, the author finally pointed out, that currently cultural evolution is much more important and faster, than biological evolution, and in cultural evolution human beings play active and creative role.
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