ВАЖЛИВІСТЬ ПРАГМАТИЧНОЇ НАПРАВЛЕНОСТІ КОРОТКИХ РЕКЛАМНИХ ПОВІДОМЛЕНЬ У НАВЧАННI АНГЛІЙСЬКОЇ МОВИ МАЙБУТНІХ ФАХІВЦІВ ВИДАВНИЧОПОЛІГРАФІЧНОЇ ГАЛУЗІ

Abstract

The article is devoted to the problem of teaching foreign languages in non-linguistic universities and to the problems of professional education of specialists. Certain attention is paid to developing professionallyoriented written communication in a foreign language and the training of qualified specialists which use knowledge of the English language effectively in professional sphere. One of the main tasks is the formation of professional thinking, which is aimed at solving of tasks related to professional activity. The process of professional training of specialists in publishing and printing industry is aimed at preparing intellectual and skilled professionals, and educational activities aimed at research, development and use of new technologies and improving of the quality of the creative product.The important role of psychological characteristics of the integrated learning process is payed. As advertisement is aimed to achieve the maximum pragmatic effect, so it relates to a short communicative message in written form that has a pragmatic setting to convey information about the subject or action to the greatest number of people to encourage them to action. These important features led us to study the formation of English competence in training future specialists in publishing and printing industry writing advertising texts in English about the events that are associated with the distribution of books and publishing publications.