RESEARCH OF PSYCHOLOGICAL FEATURES OF MOTIVATION SECTOR OF SUBJECTS OF ENTERPRISE ACTIVITY WITH DIFFERENT LEVEL OF PERSONAL RELIABILITY
Keywords:
moral and legal reliability, motivation of entrepreneurial activity, entrepreneurial activity, subjects of entrepreneurial activity, self-concept, entrepreneur’s personalityAbstract
The article is devoted to consideration of the problem of development of personal reliability of enterprise subjects. Application of methods: “Personal questionnaire on moral and legal reliability of the person” (E.Yu. Strizhov); Expert assessment of employee’s personality (B.G. Bovin); “Diagnosis of the polymotivational tendencies in the “selfconcept” of personality” (S.M. Petrova), allowed to investigate the structural-dynamic and value-semantic characteristics of entrepreneurs’ personality. The article presents the results of study of the motivational sphere of enterprise subjects as a factor in the development of their entrepreneurial activity.
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